Chisholm Institute

This campaign for Chisholm was an OOH billboard shoot to be shot on the back of a TVC.⁠ The film crew was shooting on a green screen, and the studio space didn't allow for a secondary photography setup. So, I knew I would have to schedule photography slots throughout the day.

I needed sharp images with minimal depth of field, as the green screen would have to be stripped out. This would require more light intensity than simply using the film crew's lighting setup, so I had my assistant pull in flashes at short notice throughout the day.⁠
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Given all the timing constraints, the shoot went seamlessly, and I think a big part of that was understanding the requirements and solving any foreseen challenges in pre-production.